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MySimax, tech star in Africa

Mysimax assists the rise of African power

With globalization and restructuring in the worldwide political and economic systems, emerging countries have urgent needs for educational improvement at all levels, especially at the tertiary level. While educational tools are almost always more innovative in developed countries, this sector has yet to start its development from scratch in many less favored countries. Both formal education and informal learning for adults are crucial in these emerging countries.

Today, some projects, companies, and entrepreneurs aim to contribute to this development in emerging countries, especially in Africa. In particular, we can see for a few months the establishment of new technologies designed to assist the management of sectors including education, health care, and administration.

 Mysimax, a China-based startup

Mysimax Mix pro

MySimax is a China-based start-up that is willing to contribute to make technology available in emerging countries, especially in Africa. It offers tablets and a wide range of apps specifically designed for these countries. The apps aim to respond to unmet needs in crucial sectors such as education and health care.

“Emerging countries are the markets of tomorrow for high-end technological devices,” JX Paulin, the founder and CEO of MySimax, told us. “Consumers from these countries desire to enjoy the same consumption as their equals in western countries, and it would be absurd to not propose to them a customized offer.”

“Nevertheless, it would be an error to enter into these markets without an effort of adaptation and understanding,” Paulin added. “They require knowledge of the local environment. It is a question of being a provider of high-quality and adapted solutions and of giving access to the technology. And it can be possible through partnerships with local investors or communities because we cannot address only the private individuals in such countries. It includes governments, administrations, schools, and all organizations related to the public communities.”

During his twenty-year working experience in China, half of them as an entrepreneur, Paulin spotted the impact of technology in the process of the country’s development. He was one of the few Europeans to believe in the growth of China as a world power twenty years ago, and he perceives the same potential in Africa today.

MySimax’s project started in 2008 with the meeting of Paulin and cofounder Mikael Jacob. They soon started designing Mysimax. Jacobs is an expert in IT with deep insights into Chinese tech manufacturers and a valuable industry network that allowed him to quickly contact the best hardware suppliers that could offer the products that met Mysimax standards.

After a few years of development, the brand has received positive feedback from various institutions (including schools, hospitals, administration) and leaders to whom the founders have spoken.

“In schools, tablets are very interesting for all the teachers or the directors we met because they are seen as the perfect alternative for books. Actually, they can replace the whole school bag,” joked Paulin. “Tablets allow (students) to store not only the same support and all the teaching content, but also additional contents such as videos and audio material. It can give tools, like the search engine, to the student to increase his(her) knowledge individually. Last but not least, this tool can enable students to increase their interaction with other students, those within the class and those from different schools.”

 MySimax: the promess of high-tech for Africa

JX Paulin

JX Paulin, founder of Mysimax

According to its founders, MYSIMAX is a real growth opportunity for the tablets market and high-tech markets in general. “Emerging countries are tomorrow’s leading markets. Those living in these countries long to share the same consumer experiences as their Western countries counterparts. Not offering them products adjusted to their needs would be completely preposterous,” says Paulin. MYSIMAX’s goal is to provide African consumers with these experiences while also targeting countries that plan on placing technologies at the heart of their development strategies and “strive to be at the forefront of African development.”

This is why MYSIMAX’s strategy is to reach consumers through organizations. To this end, it signs partnerships with many government administrations, schools, universities, and medical institutions, thus integrating its tablets at the heart of these emerging markets. “The goal is not to enter the markets by solely relying on retail and communication,” explains Paulin. “It is about stepping up as a solution provider and paving the way for more and more technology to be available to all Africans. This means setting up partnerships with local investors or governments because we cannot only target end consumers.”

MYSIMAX’s tablets were specifically designed for use in schools and universities. They sport many built-in apps that will soon prove essential to both teachers and students. However, many features can be adjusted to student needs. These tablets improve student work analysis for the teachers and also trigger interest in young students. “Tablets,” Paulin said, “particularly catch the attention of the organizations that we contact because tablets are ideal alternate solutions to books and pencils.”

Later on, MySimax’s founders are expecting a wider diffusion of their tablets to other sectors. They will develop tailor-made applications for pharmacists, doctors, government administrators, and other individuals who address public needs. Eventually, the idea is to connect countries as a whole.

Never tell Paulin that Africa is unready for high tech. He responds, “This is exactly what people were telling me twenty years ago when I first moved to China. I guess time proved me right, and I was not such a fool to settle in China.”


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